The development and spreading of the leadership virus sure isn't easy. Without a profound desire to learn, the benefits seem so obscure that I find that many people lack the commitment to pursue their own development. At the end of the day, this has the opposite effect that they originally intended. Forego individual development for the sake of immediate, quick hit wins of execution...the proverbial "stuff that's on my plate"...and in the end everyone suffers.
The enterprise loses the ability to achieve exponential velocity toward the long term success; consumers suffer as a result; and, the individual ultimately fades from their potential. No easy task to balance the pressures of the day-to-day, and even harder (potentially) to help people escape this vicious spiral. Can you incent a desire to learn and grow? Rare is the corporation that provides incentives on potential versus performance. Darn those pesky shareholders.
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